Forest for the trees
Flickr's legendary 2009 presentation, “10+ Deploys Per Day: Dev and Ops Cooperation at Flickr,” helped popularise what would become the DevOps movement.
It showed how automation, collaboration, and shared responsibility enabled frequent, safe deployments. The goal was not deployment frequency itself, but making software delivery routine rather than a high-risk event.
The irony is that instead of embracing the lessons of Flickr's engineering system, we often celebrated and accentuated the activity inside it.
I believe something similar is happening with AI agents today. We are once again mistaking the visible metric for the underlying achievement: counting agents instead of measuring the value they actually deliver.
